Labels and packaging
Bottles that get picked off the shelf.
We design labels for wine, cava and beer, and packaging for gourmet and food products that tell the story of what is inside and stand out among dozens of options.
Send us your current label or your new product idea and we'll tell you what we'd improve. No strings attached.
The problem
You have a few seconds. The shelf won't wait.
An excellent product, a generic label
A whole year of work in the vineyard or the kitchen ends up as a label that looks like all the others.
A range with no family feel
Each product was designed at a different time and, side by side on the shelf, they don't look like they come from the same producer.
Surprises at the printer
Poorly specified paper, inks, foiling and die-cuts can drive up print costs or ruin the final result.
Case studies
Packaging with a concept and projects for wineries: pieces made to be touched, not just looked at.
Sant Miquel d'Oló — Winery website
A restrained, photographic website for a winery that sells wine by first telling the story of the land and the people who make it.
Bonobos — Animalànima
An album presented as a medicine: digipak and booklet for “Animalànima”, by Bonobos.
David Viñolas Trio — Cap al capvespre
An album you read by touch: on the cover of David Viñolas Trio's jazz album, the lettering carries no ink, only spot UV varnish.
Edna Sey — Just Being Myself / Stay Focused
Packaging for two Edna Sey albums, with her photography at the centre and a shared visual thread.
What your packaging design includes
Concept
and story
We find the product's story (the land, the craft, the people) and turn it into a graphic idea of its own.
Label
and pack
Front and back labels, boxes and gift cases, with the legal information clearly organised.
Range
system
A visual family so every new product fits with the rest and the range is recognisable from afar.
Production
and print
We choose papers and finishes with the printer, prepare final artwork and check proofs to avoid surprises.
How we work
From the product to the bottle people choose.
-
01
Discovery
Week 1
We get to know the product, price point, sales channel and the competition on the shelf.
-
02
Concept and design
Weeks 2–4
We present the concept and design with realistic mock-ups so you can see how it will look in store.
-
03
Proofs and tweaks
Weeks 4–6
We test papers and finishes with the printer and fine-tune the design until everything fits.
-
04
Final artwork
Weeks 6–8
We prepare the final files and follow production through to the first print run.
Free review
Send us your label. We'll tell you how to make it stand out.
We review your product's label or packaging and, within 48 working hours, send you a short analysis of what works and what we'd improve. Free, with no obligation. If it's a new product, tell us about it.
- Impact: whether it stands out on the shelf against the competition.
- Story: whether the label tells what makes the product special.
- Information hierarchy, including legal text.
- Finishing ideas and an indicative timeline.
Request your review
FAQ