Branding & Identity

The logo is one piece of the visual identity — the best-known one, but not the only one. A complete visual identity includes the logo, the colour palette, the typography, the graphics, the tone of communication and the application rules. Without the rest, the logo is like a brilliant actor in a play with no script: on its own it can't fully shine.

It depends a lot on the scope: a basic logo for a freelancer isn't the same as a full identity for a company with multiple product lines. We work with tailored quotes and always explain exactly what each proposal includes. The best way to find out is by talking.

A standard branding project usually takes between 4 and 8 weeks, depending on the complexity and the speed of feedback. We start by understanding the business and the company, move through the concept and proposal phase, and finish with the final files and the brand guidelines. We work in an orderly way so nobody wastes their time.

If you work alone and never delegate anything, maybe not. But the moment more than one person is applying the brand — an external designer, a community manager, a print shop — brand guidelines prevent chaos. It's the document that ensures your brand looks the same everywhere and that you don't end up with 7 versions of the logo floating around the Internet.

Yes, absolutely. We can build the visual identity around your existing logo or, if needed, propose a gentle evolution that modernises it without losing what already works. In some cases, though, we'll honestly tell you if the current logo has limitations that make the work much harder — and you'll decide.

All the ones you'll need: AI and EPS (editable vectors), high-quality PDF, PNG and SVG for web, positive and negative versions, and the basic applications in their specific formats. If you need something in particular, we'll talk about it. We never leave anyone stranded in front of the printer.

We start with a conversation (in person or by video call) to understand the project well. We send a detailed quote. If approved, we move to the research and strategy phase, followed by the concept proposals, the adjustments and the final delivery. We work with a limited number of projects in parallel so we can give each client the attention they deserve.