Infographics interactive (or not)

When the information involves relationships, comparisons, data or steps that are hard to follow with words alone. If you need to explain how something has evolved, walk through a process or compare figures, an infographic does in seconds what text does in paragraphs. If it's a simple, linear idea, text may well be enough.

A static one is a fixed image: ideal for reports, press, social media or print. An interactive one lives on the web and lets users explore, filter or discover data on their own. Interaction is powerful, but it isn't always necessary — that's why our service is called «interactive or not».

We work with whatever you give us, but part of our job is organising and interpreting the information. Send us a spreadsheet or a document and we'll dig in, work out what's worth telling and suggest how to visualise it. All we need is for the data to be reliable.

Rigorously, always. An infographic that distorts proportions for extra impact is a bad infographic, however pretty it is. We aim for clarity and appeal, but never at the expense of the truth of the data.

Whichever you need: high resolution for print, optimised formats for web and social media, or interactive pieces you can embed on your website. We often start from the same information and adapt it to several channels.

A static infographic is usually ready in 1 or 2 weeks, depending on how complex the data is. Interactive ones take longer because they involve development. The phase that varies most is the initial analysis: the clearer the data when it reaches us, the faster we'll go.

First we understand and organise the information. We propose a visual concept and a draft structure, fine-tune it with you, and then produce the final piece. We work in an orderly way so that rigour and clarity don't get lost along the way.