Event Identity
An event is fleeting, but its image is what people will remember. We create the complete identity for your event so that everything — from the poster to the T-shirt — speaks the same language.
Cases
What event identity is
An event is design too.
An event's identity is the visual system that makes it recognisable and memorable: the name, the logo, the colours, the posters, the signage, the passes, the social media... Everything that makes an event feel like a world of its own.
At Pisca we design that image with the attendee's whole experience in mind. From the moment they see the first poster until they arrive and move around the venue, everything has to be consistent and full of character.
We work for trade fairs, conferences, festivals, workshops, celebrations and corporate events of every size. Every event has its own tone, and we find it.
We take care of the whole system: from creating the image to all its applications, coordinating print, digital and large-format pieces so nothing goes wrong on the big day.
What an event identity includes
Concept
& naming
The idea that defines the event and, if needed, its name. The starting point for the whole image.
Edition
logo
The event's own brand, with versions that can be adapted to future editions if it's recurring.
Visual
system
Colours, typefaces and graphic elements that can be applied consistently across every piece.
Posters
& programme
Posters, printed programmes, leaflets and all the event's printed communication.
Signage
& venue
Signs, banners, photocalls and elements to guide people around and dress the event space.
Passes
& merch
Passes, lanyards, T-shirts, tote bags and all the materials participants get their hands on.
Social
& digital
Social media pieces, headers, templates and materials to promote the event online.
Production
coordination
We prepare and check the files for each supplier so everything is ready on the day of the event.
Frequently asked questions
Everything you wondered and didn't dare to ask.
Straight answers to the questions we get (almost) every time.