Packaging & Product
On the shelf you've got two seconds to grab attention. We design packaging and point-of-sale materials that stand out from the competition and make customers pick up your product — not the one next to it.
Cases
What packaging is
The packaging sells before the product does.
Packaging is what wraps your product, but it's also much more: it's the first physical contact with the customer, the silent salesperson speaking from the shelf and, often, what makes someone decide to buy. Good packaging tells you what's inside before you open it.
At Pisca we design packaging that combines visual appeal, functionality and brand consistency. We think about how it will look on the shelf, how it will feel in the hand and how it will come across in product photography.
We work for food, cosmetics, drinks and artisan brands — and all kinds of others — that need their product to stand out and show what it's worth. From the pack itself to all the point-of-sale materials.
We take care of the whole process: from concept and structural design to production-ready final files, coordinating with manufacturers and printers so the physical result is flawless.
What we can design
Concept
& strategy
We define how the product should be positioned and what feeling the packaging needs to convey on the shelf.
Packaging
design
The graphic design of the packaging: every face, the dielines and everything visible on the product.
Labels
& stickers
Labels for bottles, jars and containers, with all the legal and visual information properly resolved.
Structure
& format
Advice on the shape, material and opening of the pack, in coordination with the manufacturer.
POS
& displays
Stands, displays and point-of-sale materials that boost the product's presence in store.
Range
& variants
A consistent visual system for an entire product range, with clear codes for each variant.
Mockups
& visualisation
Realistic renders so you can see how the product will look before it goes into production.
Production-ready
files
Correct cutter guides, bleeds and colour profiles, coordinated with the manufacturer so there are no surprises.
Frequently asked questions
Everything you wondered and didn't dare to ask.
Straight answers to the questions we get (almost) every time.