Udon — Sustainability report
A sustainability report that turns ESG data into a friendly, easy-to-follow read.
- Client
- Udon
- Year
- 2023
- Service
- Editorial Design, Interactive infographics (or not)Concept · Design · Infographics
- Format
- Sustainability report
The brief
Udon wanted to communicate its sustainability report: a document full of ESG data, indicators and commitments that, if poorly explained, ends up dense and dry.
The challenge was to transform all this information into a friendly, light and engaging read, true to the brand's tone and easy to follow from start to finish.
The solution
We conceptualised the report from top to bottom. We defined the tone, the narrative thread —a journey towards positive impact— and how each chapter should read.
We designed a clean, bright system, with plenty of white space, clear typography and green as an accent colour, that breathes sustainability without falling into cliché.
We distilled the data and turned it into infographics: figures and indicators became pictograms, charts and an «Udon in figures» section, so the information can be understood at a glance.
We laid out the whole publication, alternating photography and infographics, and dense pages with breathing space. The result is a report that invites you to read it, not file it away.
