Albet — Veterinary products
A corporate catalogue that explains who Albet is, what it does and why you can trust it, with in-house art direction and photography.
- Client
- Albet — Veterinary product distribution
- Year
- 2018
- Service
- Editorial Design, Advertising MaterialArt direction · Photography · Layout
- Format
- Corporate catalogue
The brief
Albet, a company providing veterinary services and product distribution for animal health professionals, needed a corporate catalogue explaining who it is, what it does and why you can trust it.
The challenge was to organise a lot of information —history, figures, services, facilities, product range and clients— into a clear, professional publication that was easy to leaf through.
The solution
We took on the art direction of the project from start to finish. We defined a clean, corporate visual language, with the brand's green as the common thread and a system of diagonal cuts that brings energy to every page.
We did the photography: facilities, team and working environment. We portrayed the real company to convey closeness, rigour and trust.
We built the grid and the typographic system, and laid out the whole publication page by page, from front cover to back cover.
We distilled the key data into an «In figures» section with icons and pictograms, so the information can be taken in at a glance. The result is a catalogue that presents Albet with solidity and is easy to read.
