EMMC — Music school
A new identity for Centelles Municipal Music School, with a logo that rearranges itself like notes on a stave.
- Client
- Centelles Municipal Music School
- Year
- 2019
- Service
- Branding & IdentityBranding · Identity · Posters
- Format
- Rebranding and new identity
The brief
Centelles Municipal Music School needed to refresh its logo and image. It wanted an identity that conveyed what goes on inside —rhythm, learning, creativity— and that connected with students and families of all ages.
The challenge was clear: to translate concepts as abstract as order, harmony and self-improvement into a living, recognisable brand that would be easy to apply to posters, stationery and everyday communication.
The solution
We designed the identity to push the limits: in every application the logo tends to bleed off the edge and spill beyond the format, as it does on the business cards. This is how we represent the brain plasticity that music brings, along with lateral thinking and creativity.
We designed a dynamic logo in which the letters rearrange themselves as if they were notes on a stave: a seemingly chaotic structure that, in fact, fits together in harmony. Music made form.
The typefaces, with their rounded terminals, bring warmth and approachability. And a four-colour palette adds movement and energy, with endless combinations that never lose consistency.
We carried the system through to the stationery —business cards that fit together like pieces of a whole—, the concert posters and all of the school's communication, always with a sense of constant movement.
