Airun — Digital shop directory
A digital directory that brings together all the shops in Poble-Sec and Paral·lel in a clear index that's easy to browse on your phone.
- Client
- Poble-Sec / Paral·lel Traders' Association
- Year
- 2025
- Service
- Editorial DesignArt direction · Interface design · Editorial design
- Format
- Digital shop directory
The brief
The Poble-Sec / Paral·lel Traders' Association needed a digital directory to give visibility to all the neighbourhood's shops and bring them together in a single space that was easy to browse on a phone.
The challenge was to organise a large number of businesses —from food to professional services, via culture, leisure and health— into a clear, navigable index, with a personality of its own for each category.
The solution
We took on the art direction and interface design of the proposal. We came up with an interactive index that sorts the shops by category, with each business linked directly to its own description page.
We designed a visual system that gives each category its own identity: custom illustrations and a different background colour and text highlight, so users can find their way at a glance as they browse.
We built each shop listing with the essential information —name, address, phone number and photos— and a monospaced typeface that brings a clean, orderly and contemporary feel.
We integrated navigation with the device's native functions: one tap opens the location in Google Maps and another calls the shop directly. The directory presents the Poble-Sec and Paral·lel retail scene in an organised, attractive and useful way, and invites residents to discover their local shops.
