Brand design and conceptualization of the corporate identity: naming, logo, corporate image, brand deployment, advertising, package design, bags, labels, business cards, Christmas special campaign, lettering signs and signage.
Concept
The logotype illustrates the pleasure curve while eating chocolate (mmm). The brand identity becomes playful by creating a game in which words in Catalan idioms are substituted for “chocolate”. This way the world of the brand becomes more individual.