Naming. Corporate identity design for the company Policúbic, rental of spaces and storage rooms. Brand deployment and advertising material.
Concept
Policúbic was born with the aim to give a new life to rural spaces that had been left emptied and unused. We worked this project from the concepts: space, geometry, 3D, safety, trust, versatility (adaptable spaces for different needs) and plurality. We build up trust by using Tipograa, a geometrical but delicate typeface. The wide white spaces between the characters reinforce the space concept. The colour which conveys professionalism and proximity is the result of two shades of blue and green. It supports the versatility of the product and accentuates the concept that makes them different from the competitors: spaces in the middle of a natural environment.
