Quality, trustworthy, both human and nonaggressive real estate services.
Work
Logo, corporate identity and brand deployment.
Concept
Due to the economic bubble and the poor praxis during the last years the real estate sector has gotten a very bad reputation. Homevitae is a new generation real estate company willing to get close to people by projecting an image of a clean and renewed business, trustworthy, professional and with experience in the field. Formally Pisca worked with the idea of living space rather than the typical concept of home to stand out from the competitors. The colour scheme is based on a bright tone that bears the values and the ideals of the company as well as it reinforces its different approach from other companies in the same sector.